Sunday, 27 July 2014

Schedule For Jabong Online Fashion Week

Hi friends!
We all are excited for Ongoing (25th July-30 th July) Jabong India Online Fashion .Today in this post I would like to share what's to be expected each day so that you can simply click on IOFW website and check the videos online to experience this India's First Online Fashion Week.#IOFW

 Jabong presents India Online Fashion Week was launched on 25th July,the world's first Shop-able Fashion week where we can enjoy the fashion show and purchase all the elements of the entire look-be it the apparel,the accessories or the styling,at that very instant through the click of button.

Schedule of events from 25th July to 30th July:
The following is the schedule of events to be made available on the India Online Fashion Week website - www.iofw.com

Each day, the individual shows/vignettes would be launched at 5 different time slots which are
(1)12 noon
(2)1.30 pm
(3) 3pm
(4)4.30 pm
(5)6 pm

Brief about the videos
Friday 25th July~
Vignettes/videos from the model and photographer auditions held on 1st July 2012 in New Delhi.The videos would capture the excitement before the start of the auditions,the jury (for model auditions -Rashmi Virmani,Carol Gracias,Samat Chauhan and for photographer auditions-Akash Das,Hemant J Khendilwal and Sushmendra Dubey),backstage fun and drama,final winners who have been selected,there would be video on the overall concept of India Online Fashion Week and its 'shopable 'feature.

Saturday 26th July~
Vignettes/videos from the Makeup artist,Hairstylist,Designer auditions held on 2nd July 2014 in New Delhi.
The videos would capture the stylist's thoughts on color for the season,makeup tips for a glamorous look,the jury (Hair stylist and Makeup artist auditions-Samantha Kochhar and Rod Anker and designer auditions-Dr.Darley Koshy and Poonam Bhagat),backstage fun and drama,and final winners who have been selected.

Sunday 27th July~
Vignettes/videos from the grooming,Look test and Fitting session of the India Online Fashion Week covering all the selected winners,i.e.the 20 models,15 designers and 5 makeup artists,5 hair stylists and 5 fashion photographers.The videos would cover backstage drama,fitting sessions to showcase what goes on behind the scene during the making of fashion show,the parameters which are kept in mind as look tests to match designer collections and model looks.

Monday 28th July~
Launch of 5 exclusive designer collections namely:
Aastha Bahl
ANS by Astha  & Siddharth
Dressology by Amit Arora
Threesome
Sidharth K Kakkar

Tuesday 29th July:
Launch of 5 exclusive designer collections namely:
ILK by Vinita & Shikha
Piquancy
Swagger by Saj
Armaan & Aiman
Timsy & Siddhartha

Wednesday 30th July: Launch of 5 exclusive designer collections namely:
Azalea by Aditi Gupta
Bhootsavaar by Nitin Bal Chauhan
DIR 69 by Tanu Bagai
Shreya Mistry
Rajdeep Ranawat


Finale, 30th July:
Live streaming of the Grand Finale on www.iofw.com directly from the venue of the final event in the presence of showstoppers -Miss Yami Gautam Bollywood Actoress and Mr.Aditya Roy Kapoor,Bollywood Actor (My fav. you all know it! )

A sneak peak into the concept of the collections to be launched by two of the designers namely
Rajdeep Ranawat and ILK by Vinita & Shikha:

1.Rajdeep Ranawat:
"Beyond the cold
The winter fall 2014 collection by Rajdeep Ranawat inspires from cold forests where myths are born and legends are created.Where civilizations have thrived and then withered away into oblivion.It captures the possibility of the blurred lines between imagination and reality.
By generating diverse digital and embroidered pieces,the collection tells innovative stories and delivers powerful ideas of fortress once beautified by the wild imagination of human talent and creativity and their eventual downfall to the wilderness.Creating garments in classic free flowing silhouettes,Rajdeep Ranawat tries to graphically capture a sense of degenerating mosaics and lost handcrafted artifact;crumbling architectural structures over run by the forest,of treasures lost and parchments dissipated.Using pure fabrics like silk crepe,silk georgettes,organza and chandheri,the collection reflects its inspiration through its fabric treatment.
The color story of the garment strives to create the winter mood for the collection.Seeking a dialogue with harmony between the embroidered and the digital,between the professionalism in his design and the familiarity in the treatment given,between the variety of styles and uniqueness of identities;Beyond the Cold is based in the variety and versatility of Rajdeep Ranawat's resources and skills,the spontaneity of ideas and the heterogeneity of our Indian crafstmen,knowing that every garment is unique and singular. "

And let me show you this exclusive image from designer collection by Rajdeep Ranawat
Isnt it beautiful?Yes it surely is!


2.ILK by Vinita & Shikha
"Beehive Yourself
Beehives-the collection gives a nod to naturally occurring geometric designs like hexagonal shapes synonymous with honeycomb patterns.Taking cue from nature,this seasons pieces reflect the beauty found in these six edges clusters.
Bees work relentlessly for the divine queen and shows a sense of philanthropy for humans in every drop of honey they churn.This season's ILK woman is honored with the title of 'busy bee'.With a powerful mind and a sharp head on her shoulders.the silhouettes reflect a utilitarian aesthetic with depth beyond face value in terms of inspiration.The pieces comes together with intricate detailing and push the norm with a melange of different textures and techniques.
ILK subscribes to the notion that we are immersed in these honey producing combs and can intangibly feel the textures,embroideries and shapes.The buzz of the energy within us fascinates us to dip ourselves into the beehive of thought and let our imagination 'bee' free."

I would say 'WOW'what an imagination!I always wanted to be a fashion designer and now I know its not easy. I must say that these guys really did their job so well.I mean they go really deep down in thinking and imagination and brings to us the never-before imagined designs.I really loved visualising their unique concepts.Awesome!

Here for my fans I would like to share this exclusive image from designer collection.
Amazing outfit by ILK by Vinita & Shikha



I have seen the videos of last three days and they were really interesting.It was good experience to see selected designers showing their designs online.I am sharing some key website links where you all can enjoy these videos~

IOFW Website: http://iofw.com/
Profile of Celebrity mentors and Jury -http://iofw.com/celebrity-mentors/
Profile of 15 selected designers -http://iofw.com/designers/
Profile of 20 selected models-http://iofw.com/models-2/
Profile of 5 Hairstylists-http://iofw.com/hair-stylists/
Profile of 5 Photographers - http://iofw.com/photographers-2/
Profile of 5 Makeup Artists- http://iofw.com/make-up-artists/
Sponsor Details http://iofw.com/sponsors/


Dont miss the fun!Do check IOFW website everyday to see whats trending online through IOFW TV!

Thank You!
Vandana :)




3 comments: