Gautam completed Chartered Accountancy after several attempts and to his luck, landed up with Anand a close friend and brilliant CA, to launch an Accounting Services company named FAB. He finds love in the same profession, without much ado. Can life really be all that simple and straightforward? Can mere accountants build a valuable, visible, scalable and glamorous enterprise that could also grab business from across borders? That's when Vimal comes in with a delectable package, an impressive consulting profile and his smart and very beautiful sister Ruchi, who agrees to support these starry-eyed entrepreneurs with her marketing acumen. FAB grows but relationship depletes. Some pull the strings, while others become puppets. Should they continue with the current arrangement or exit completely? Ready.. Steady.. Exit is a humorous, dramatic, romantic, enlightening and entertaining read. This story and narrative will inspire every reader, even more so if you are an entrepreneur or a Chartered Accountant or someone associated with financial services.

Ready.. Steady.. Exit.. is a story of the two brilliant Chartered Accountants Gautam and Anand. They are close friends and after completing their CA, they come up with the idea of launching their own Accounting Services Company and decides to name it as FAB. They work hard to see their idea turning into a reality. In the starting days of setting up their enterprise they deal with lots of complexities and formalities in creation and running of this business. I loved reading when Protagonist Gautam says that he always knew that the first step for any success was the right association and right intention. I completely agree with him on this. The best part that I loved reading the most was how they do everything for that thrill in entrepreneurship. They keep trying to create something out of nothing or many things out of something. I liked how they do everything with so much passion like getting their name cards printing with logo creation etc and then inviting people at the launch of their company. I loved how they both were fully focussed on building a business. Then there is entry of Vimal and his sister Ruchi who promises to provide an additional revenue source and after some time their business grows multi-fold. Gautam gets married to his love Neha and life seems perfect. But then Anand and Gautam realises that something is not right in their company . They are in a dilemma whether to continue with these existing problems or completely exit. To know about what this twist is, you have to read this book on your own.

I got to learn many things from the journey of these entrepreneurs. Reading it was an exciting and learning experience for me. I found it really motivating read. Here are some of the takeaways from this book:

  • It always starts with a small beginnings, rest depends on your attitude towards work which takes company to great heights.
  • No matter what we must keep moving forward to experience that proud moment of success.
  • Perseverance and perspiration have to be supported by perception to achieve the desired results. I loved Gautam's  these 3p's of success.
  • I admire the understanding nature of Anand and Gautam and their true friendship in trying times. 

The book is fast-paced and the writing style of the author is really impression. The book cover and title are apt. I would like to give it 5/5 Stars. It is definitely a must read for everybody.


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